LG philosophy is about people, compassion, and respect at its core. It is about understanding our customers and offering optimal solutions and new experiences through continuous innovation, thereby helping our customers live better. We appeal to knowledgeable consumers with a great sensitivity - people who continue to explore new activities and take on new challenges to gain more experiences and achieve a better life. We have gradually and consistently developed our brand image, always communicating with "Life's Good". We are contemporary yet authentic, constantly evolving our core philosophy to the modern arena.