Make your own TV
The Frame is a gorgeous TV that can be endlessly transformed. Turn it on, and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off, and into your very own gallery of stunning art. It’s a canvas to express your creativity in your home, inspiring you to reinvent your space whenever the mood strikes.
A striking sight, on or off
Modern Frame Design
Because it looks and hangs like a real picture frame, The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.
Beautiful art to reinvent your home, each and every day
Art Mode
Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts.
*Separate Art Store subscription required.
Bringing world-class galleries to you
Art Store
Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store* – spanning iconic classics to modern marvels - to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition.
*Separate Art Store subscription required to access full selection. ** Art pieces in the Art Store are subject to change without prior notice.
Style it your way
Customisable Bezel
The choice is yours when it comes to The Frame. With a range of interchangeable bezel colours and styles*, create the perfect match for your mood, taste and space. Plus, it’s never been easier to swap bezels whenever you fancy a change. As they’re magnetic, all it takes is a snap to switch things up. So go ahead, style The Frame your way.
*Customisable bezels each sold separately. **Availability of bezel styles and colours varies depending on TV size. Modern type is compatible with 43" to 75" 2021 Frame TVs, whilst Bevelled type is compatible with 55” and 65” only. ***Some bezel colours and styles may not be available from launch.
See more than a billion shades of colour brought to life
100% Colour Volume* with Quantum Dot
We want you to enjoy colour the way it's meant to be seen. The Frame brings art and movies to life in a billion true-to-life colours. 100% Colour Volume* means you'll see artworks as realistically as you would in a gallery - and see the incredible detail in every scene, just as the directors intended.
* 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
The intelligence behind the glorious 4K picture and sound
Quantum Processor 4K
Whether you're watching the latest blockbuster, or admiring your favourite artwork, this powerful processor takes your picture and sound to the next level of brilliance. Just sit back, relax and let The Frame do the work.
See it all in brilliant 4K
4K AI Upscaling
From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail – even if it wasn’t filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail, and define edges around objects and text, scene-by-scene.
* Viewing experience may vary according to types of content and format. Upscaling may not apply when connected to PC or in Game Mode.
Vibrant, true-to-life colours
Colour Mapping
Innovative 16-bit colour mapping technology brings stunning colour accuracy and detail to your screen — even in bright scenes or settings.
Minimal fuss, maximum style
Slim Fit Wall-Mount
Love the minimalist look? Hang The Frame flush against the wall, then let it blend beautifully with your home — just like real art. Using the Slim Fit TV Wall-Mount, it’s easy to mount your TV and adjust the viewing angle to make sure it’s perfectly centred*.
*The actual angle when tilting may vary depending on TV size.
Keep your view on point without messy cables getting in the way
One Near-Invisible Cable & One Connect Box
Get a clear view of what’s on The Frame. With the One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard or cabinet. So wherever you place The Frame TV, nothing will disturb your view.
*One Connect Box & 5m-long One Near-Invisible Cable included in-box with 43"+ The Frame. Optional 15m-long cable sold separately. *Not compatible with 32" The Frame.
Flexible design that fits your space
Height Adjustable Stand
The Frame is flexible enough to work with your home set-up too. Thanks to an adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.
*Not compatible with all soundbar sizes. Please check soundbar size specifications.*Soundbar sold separately.
Showcase your TV anywhere in your home
Studio Stand
Free up some space with the free-standing and cable-concealing Studio TV Stand*. And watch as it elevates your TV into a piece of art in its own right.
*Studio Stand sold separately. Compatible with 2021 The Frame 50" to 65“ sizes only.
Delicately balanced colour tones, for a true-to-life picture
Dual LED
No matter what's on, Dual LED TV backlighting technology balances warm and cool tones on The Frame. So whether you’re looking at your photos of the Sahara desert, or watching a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast.
Surroundings change, fine picture stays
Adaptive Picture
Brilliant viewing, no matter the time of day. As the day turns to night, The Frame automatically adjusts brightness and contrast settings to give you a pristine 4K picture. Let your your TV do the work for you, so you can relax and enjoy the content you love.
Catch every word, hear every sound
AI Sound
Never miss a moment with AI sound that cleverly adapts to whatever you're watching, wherever you're watching it. No matter where it’s placed in your home, your TV self-calibrates the audio so you’ll get sound that's tailored to your space. That same smart AI also automatically adjusts volume levels to the noise around you, so you’ll never miss what your favourite characters are saying – even over the hum of the vacuum.
The ideal way to appreciate art all day long - while you’re there
Adaptive Sensors (Motion & Brightness)
When Art Mode is on, The Frame TV adapts to your surroundings so you can appreciate art in any light – when you need it. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you’re there*. When you leave, it turns off into standby mode - so your TV is saving energy when you're not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match a traditional art piece. So whether it’s day or night, you can see your art how it was meant to be seen.**
*Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition. **Brightness sensor performance may vary depending on the ambient brightness level.
Frame your most-loved moments
My Collection
Frame you a masterpiece of your own making. It's easy to upload and exhibit your own photography or a new family portrait on your TV - simply send your photos to The Frame via your phone* or a USB flash drive.
*Compatible smartphone required. Photos will be displayed at the original resolution. Displaying 4K and above images is recommended. Images under 800x800 can't be uploaded.
Matte Canvas
Make your art look even more realistic. Choose from 5 matte backgrounds and 16 colours and set up the gallery to suit your mood.
Filter
Elevate your photos to new artistic heights with 6 pre-loaded aesthetic filters.
Favourite
Curate your personal collection of your favourite art pieces. Select and mark the pieces you like as favourites and see them all in one place.
Expanded memory
With 16GB of built-in storage, you can store up to 1,200 of your own photography and precious moments.
Home entertainment, the smart way
Smart TV Powered by TIZEN
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows and all your catch-up TV apps — including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** — all in one place at the touch of a button. Discover our easy-to-use, customisable Smart Hub platform, and spend less time searching and more time watching what you love, with tailored recommendations.
*Samsung TV has been the No.1 TV Brand for 15 consecutive years by Omdia. **Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Studio Stand sold separately.
Turn your small screen into a big screen
Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**
*Internet connection and compatible smartphone required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
Second screen on your big screen
Multi View
Multi-tasking has never been so easy on a split TV screen. Watch what's on TV and on your phone on the same screen. And do it at the same time without having to look away. Handy if you want to workout whilst watching your live TV show — or keep an eye on the football score without missing a second of your favourite drama. On The Frame, you can watch it your way.*
*Internet connection and compatible smartphone required.
From TV to workstation
PC on TV
Ready to upgrade your home office set-up? The Frame lets you access your office PC remotely from your TV and use the large screen to multitask with ease — with a connected mouse, keyboard and PC*. Do more, at once, all from the comfort of your home.
*Internet connection and compatible PC and mobile devices required.
Just tap to mirror
Tap View
Want to share a cool video with everyone? Just tap your phone anywhere on The Frame to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*
*Compatible Galaxy device required. Tap View only works when TV and mobile are on.
Doing more is as easy as asking
Multiple Voice Assistants
Bixby, Amazon Alexa, Google Assistant.. Choose your favourite voice assistant to control The Frame TV, and discover all the useful things you can do. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless - all you need to do is ask.
*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC. * Samsung may at any time and in its sole discretion without prior notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services.
One eco-remote to control them all
Solar Cell One Remote
Keep your coffee table clutter-free with a universal remote control. Link to your every device and say goodbye to disposable batteries. Because it’s solar-powered, this all-in-one, energy-saving TV remote charges on indoor light. Plus, it's been consciously crafted from recycled plastic.
*SolarCell Remote available with 2021 QLED 4K TVs. Contains about 24% recycled content.
Revolutionise in-home workouts
Samsung Health
Turn your home into a personal gym with the ideal home workout companion. The Samsung Health app lets you enjoy free access to over 3,000 hours of health and mindfulness content. Plus, the new Smart Trainer* feature will help you master your workouts and track your stats for a healthier life. All from the comfort of your home.
*Smart Trainer available with 2021 The Frame 4K and Q70A series and above. Compatible camera required.
