LG NANO773PA NanoCell 4K UHD TV

8 million pixels.
Million-worthy image.
The pure colors in the real 4K resolution provided by the NanoCell TV are amazing. With approximately 8 million pixels of real 4K resolution, the TV displays images that are significantly sharper and more detailed than standard high-definition TVs. NanoCell technology enhances the real 4K resolution in NanoCell TVs, providing 4K quality that surpasses international standards.

Each color crystal clear.
LG NanoCell TVs use our special nanotechnology particles to filter and enhance colors, eliminating imperfections in RGB waves. This means that only pure, accurate colors are displayed on the screen. It allows for more vivid, realistic images that bring content to life.

Nano Theater.
A performance worthy of a big screen.
The pure colors of the LG NanoCell TV and a range of the latest display technologies bring the cinema to your home. Our enhanced HDR, Dolby enhanced technologies, and studio-quality cinematic mode allow you to feel like you're in a real theater.

Entertainment
A place for all your favorite entertainment.
Access Apple TV, Netflix, and Amazon Prime Video. Watch the latest movies, TV shows, documentaries, and live sports all in one place.
*Netflix streaming subscription required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries.
***Apple TV+ requires a subscription.
****Amazon, Prime Video, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for more details.
*****Service availability may vary by country.

FILMMAKER MODE™
Watch movies as the director intended.
FILMMAKER MODE™ disables motion smoothing while preserving the original aspect ratio, colors, and frame rate. It accurately reproduces the director's original vision, allowing you to enjoy movies as intended.

HDR 10 Pro
Full range of joy.
LG's developed HDR 10 Pro dynamic range technology adjusts brightness to enhance colors, reveal every detail, and deliver realistic clarity in every image. It also enhances standard HDR content. Now all your favorite movies and shows become more vibrant and saturated from start to finish.

Nano Games.
A TV with a gaming experience.
From the darkest dungeons to the brightest new worlds, the LG NanoCell TV brings games to life in vivid colors. Cloud gaming technology and automatic high-quality image adjustment provide truly immersive gaming experiences.

Game Optimizer
Unprecedented control.
Take gaming to the next level. Game Optimizer automatically adjusts image settings, optimizes graphics, and visibility, allowing you to enjoy every game even more.

ALLM, eARC
Play at the highest level.
Get the edge over your opponents. ALLM and eARC comply with the latest HDMI 2.1 specification, allowing you to watch fast-paced content in high resolution with smooth, synchronized graphics.

Nano Sports.
Performance that brings victories.
The LG NanoCell TV turns game day into an adventure. Bluetooth spatial sound brings the full stadium atmosphere to your home, while sports alerts keep you informed about updates on your favorite team.

Sports Alerts
Never miss a game of your favorite team.
Sports alerts can inform you before and after the game, as well as during the game. You no longer have to worry about missing important games of your favorite team, even if you're watching something else at that time.

Bluetooth Surround Sound
Organized home advantages.
Easily connectable Bluetooth speakers provide true wireless surround sound enjoyment. Everything sounds better and more realistic, making you feel like you're in a stadium.

Quad-Core 4K Processor
See and hear everything in the highest quality.
The processor eliminates video noise and delivers brighter colors and better contrast. Low-resolution images are upscaled to almost 4K quality and displayed with enhanced detail. It also identifies when, where, and how to enhance sound to create virtual spatial sound for realistic theater experiences.

Upscales resolution to 4K
See everything in 4K quality.
LG NanoCell TVs transform 2K content into stunningly realistic 4K quality by improving detail, resolution, and colors. Now you can enjoy clearer text and images with less noise and improved sharpness.

AI Brightness Control
A bright idea for a better TV.
The light sensor detects ambient lighting conditions, and the processor adjusts the tone mapping to optimize screen brightness. Smart dimming control and pixel compensation algorithms enhance contrast to deliver better dark scenes. Brightness control allows for HDR content adjustment to achieve stunning contrast, detail, and color depth in dark scenes.

AI Sound
Sound tailored to every genre.
By analyzing information from over 17 million sound data points, the processor identifies voices, effects, and frequencies to optimize sound according to the audio genre and deliver more realistic audio.

ThinQ AI
Can't imagine anything smarter?
Look no further.
LG ThinQ opens up new possibilities for TV viewing. Connect your favorite voice assistant and control your TV with voice commands from a completely redesigned home screen that provides even more convenient and complete control.

New Home
Discover your new home screen.
The redesigned home screen displays personalized content recommendations in one place, provides easier access to favorite apps, and allows you to control connected devices.

New Magic Remote
Like a magic wand.
The redesigned Magic Remote has an ergonomic design for a more comfortable grip, while the pointing and scrolling system allows for faster navigation. Built-in artificial intelligence provides easy access to services, and dedicated buttons for major content providers allow for quick access to favorite content. You can also use the Magic Tap feature, which allows for easy pairing of the TV with your phone.
*Magic Tap feature requires NFC support on the Magic Remote.
**Magic Remote availability may vary by country.

Voice Commands
The hub of your convenience.
LG ThinQ supports simple commands and allows you to control your smart home ecosystem using natural voice recognition*.

Voice Commands
The hub of your convenience.
LG ThinQ supports simple commands and allows you to control your smart home ecosystem using natural voice recognition*.
*Supported menus and apps may vary by country.
**Menus shown during the launch may vary.
***Availability of voice commands may vary by country and product.