ILLUMINATE YOUR WORLD
with SELF-LIT PIXELS
The LG OLED TV is a marvel of beauty. The self-lit pixels deliver truly stunning image quality and offer endless design possibilities, while the latest and most advanced technologies provide unprecedentedly amazing images. All the best features of the TV are taken to a new level.
What makes OLED so unique?
It's the self-lit pixels. The self-lit display technology completely changes the viewing experience. Unlike LED TVs, which are limited by backlighting technology, LG OLED TVs can provide extremely realistic images and offer unique design possibilities.
SELF-LIT PIXELS. 100 million reasons to love OLED.
When it comes to image quality, OLED undoubtedly surpasses LED technology. The reason for this is the millions of self-lit pixels in OLED, which can reproduce perfect black color and precise other colors. That's why you can enjoy an unprecedented viewing experience.
Infinite contrast
OLED outshines LED.
Simply put, OLED is equipped with millions of self-lit pixels that can turn on and off individually and reproduce perfect black color and infinite contrast. This allows for better black color than mini-LED and LED TVs. So LED TVs will always be in the shadow of OLED, no matter how many backlight elements they incorporate.
100% color accuracy
OLED colors are more accurate than accurate.
The global testing agency Intertek has confirmed that LG OLED displays have 100% color accuracy. This means that the colors on the screen accurately match the original image colors. That's why everything is displayed as the author intended it to be.
*Color accuracy is characterized by whether the display's color accuracy in 125 color samples corresponds to Delta E ≦2.
**The 83-inch LG OLED panel will be certified in the first half of 2021.
100% color volume
Surprising color reproduction.
LG OLED TVs provide full color volume thanks to LG's excellent color reproduction technology. With 100% color volume, LG OLED can reproduce 100% of the DCI-P3 spectrum in a 3D color space, covering the full range of TV brightness. This means that the colors are vibrant and realistic, and fully saturated, no matter how bright or dark the display is.
*The display's color gamut volume (CGV) is equal to or greater than the DCI-P3 color space CGV according to independent certification from Intertek.
**70% color volume applies to LG UHD TVs.
***Images are simulated to provide a better understanding of this capability.
LG OLED TV.
Otherwise impossible view.
If you want a truly unique TV, this is your chance. The LG OLED TV is a work of art, a big screen cinema, a portal to the gaming world, and a front-row seat at major sports events. It provides everything you could want from a TV.
OLED cinema.
The award for best film goes to...
The LG OLED TV will display award-worthy images every time, thanks to its incredible image sharpness. And perfect black color combined with 100% color accuracy allows you to watch movies as they were intended.
Entertainment
A place for all your favorite entertainment.
Access Apple TV, Netflix, and Amazon Prime Video. Watch the latest movies, TV shows, documentaries, and live sports broadcasts, all in one place.
*Netflix streaming subscription required.
**Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries.
***Apple TV+ requires a subscription.
****Amazon, Prime Video, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership required, and/or Prime Video fees apply. See primevideo.com/terms for more information.
*****Service availability may vary by country.
Dolby Vision IQ and Dolby Atmos
An unbeatable TV viewing experience.
Dolby Vision IQ intelligently adjusts image settings based on content type and ambient conditions, while Dolby Atmos provides multidimensional spatial sound. This combination delivers an amazing cinematic experience.
FILMMAKER MODE™
Watch movies as the director intended.
FILMMAKER MODE™ disables motion smoothing while preserving the original image format, colors, and frame rate. This allows for precise reproduction of the director's original vision, so you can enjoy movies as intended.
HDR 10 Pro
Full range of joy.
LG's developed HDR 10 Pro dynamic range technology adjusts brightness to enhance colors, reveal every detail, and bring realistic clarity to each image — it also enhances regular HDR content. Now all your favorite movies and shows become more vibrant and saturated from start to finish.
Gaming in OLED quality
Game over for competitors.
The LG OLED TV allows you to outperform competitors with faster response, the latest gaming features, and an excellent display for smoother gameplay. This is the ultimate TV for your gaming setup.
Game optimizer
Unprecedented control options
Game optimizer combines all game settings in one place. It automatically adjusts the image, optimizing graphics for the type of game you're playing. You can also enable NVIDIA G-SYNC and AMD FreeSync technologies for clearer and smoother gameplay with less lag and tearing.
OLED for sports.
A TV in a league of its own.
The LG OLED TV displays all games in the most realistic way possible. Being in the front row of fast-paced sports broadcasts is incredibly immersive — now you can sit in the front row for all the best sports events.
Sports alerts
Don't miss your favorite team's game.
Sports alerts can inform you before and after games, as well as during them. You no longer have to worry about missing important games of your favorite team, even if you're watching something else at that time.
Bluetooth spatial sound compatibility
Tidy home advantages.
Easily connectable Bluetooth speakers provide true wireless spatial sound enjoyment. Everything sounds better and more realistic, making you feel like you're in a stadium.
OLED design.
Incredible innovations in size.
LG OLED TVs show what TVs should be like. Their remarkably slim design is breathtaking — it not only complements but also enhances the home interior.
Choose your style
More sizes, more colors,
more joy.
The art-worthy LG OLED A1 TV is available in four sizes, starting from 48 inches and ending with impressive 77 inches. It is now also available in meteorite gray and vanilla white finishes.
Gallery stand
Standout design.
Artistic masterpieces can now be placed anywhere, not just on the wall. The gallery stand allows you to place the TV anywhere and turn your home into an art gallery.
α7 Gen4 4K AI processor
Mind-blowing intelligence.
The α7 Gen4 4K AI processor ensures the operation of the LG OLED A1 TV. It is a revolutionary processor that uses deep learning algorithms for content analysis and optimization. Every correction in the image and sound is done automatically, so everything on the screen is stunning.
AI Picture technology
It looks like a professional image.
The development of the deep learning algorithm involved a large database of over one million visual data points, allowing for content recognition, noise removal, and image quality optimization.
AI Sound technology
Professionally enhanced sound.
By gathering information from over 17 million sound data points, the processor identifies voices, effects, and frequencies to optimize the sound according to the audio genre and deliver a more realistic sound.
LG OLED.
We want to see more.
Compared to LED TVs, LG OLED TVs are safer for both you and the environment. As our TVs use self-lit pixels, prolonged viewing on the TV strains the eyes less. LG OLED panels are also recognized as environmentally friendly and reduce the risk of emitting hazardous substances.
Eye comfort
Watch comfortably for longer.
If you're concerned about your own and your family's eyes, LG OLED TVs provide a more comfortable viewing experience over time. They have received certification from international agencies TÜV Rheinland (TUV) and Underwriter Laboratories (UL) as displays with low blue light emission, flicker-free, and without discomfort-causing reflections. Additionally, LG OLED is the first TV panel to receive the TUV-Eyesafe® certification for EyeSafe®.
*LG OLED TVs, except for LG OLED R, have received TUV-Eyesafe® certification as displays with low blue light emission.
**LG OLED TV panels have received UL certification for flicker-free and discomfort-causing reflection-free.
Caring is natural.
LG OLED TVs are officially more environmentally friendly. Compared to LED TVs, they are safer because they do not use backlighting, require less plastic in their manufacturing, use fewer hazardous materials, and have a lower risk of indoor air pollutants.
*LG OLED TVs and displays have received environmentally friendly product certification from SGS.
**Currently certified models are C1 and G1.
***Z1, B1, and C1 models will be certified later.
ThinQ AI
Can you imagine anything smarter?
No need to imagine anymore.
LG ThinQ opens up new TV viewing possibilities. Connect your favorite voice assistant and control the TV with voice from a completely redesigned home screen that provides even more convenient and complete control.
New start
Discover your new home screen
You no longer have to worry about endless searches for new content or old favorites. We have transformed the home screen, and it now shows all the interesting content in one place. Get personalized content recommendations based on viewing history, quickly access various types of content, and easily navigate connected devices.
*Service availability may vary by region and country.
**Separate subscriptions are required for OTT services.
New Magic Remote
Like a magic wand.
The redesigned Magic Remote has an ergonomic design for a more comfortable grip, while the pointing and scrolling system allows for faster navigation. The built-in artificial intelligence provides easy access to services, and the dedicated buttons for major content providers allow quick access to favorite content. You can also use the Magic Tap function, which allows for easy pairing of the TV with your phone.
*NFC support may vary by model.
Voice commands
The center of your convenience.
LG ThinQ supports simple commands and allows you to control your smart home ecosystem using natural voice recognition*.
*Supported menus and apps may vary by country.
**Menus shown at the time of release may vary.
***Availability of voice commands may vary by country and product.
